We use organic and all natural ingredients when possible to create nutritionally-balanced, clean label products. And we never compromise on quality in the process.
Organic dry roasted peanuts
We tested 25 different varieties of this loved legume before finding our perfect peanut...that's how we know our nuts are the best!
The USDA-certified organic runners we use are dry roasted, unsalted and naturally sweet. This helps us deliver nutritious, high-quality, minimal ingredient products to our customers, while keeping our ingredient lists simple and clean.
Organic Deglet Noor dates
Noomi differentiates itself from its competitors by using dried fruit varieties as its primary sweetener. The concept is that the "jelly" sweetens the peanut butter—and the "jelly" takes the form of USDA-certified organic Deglet Noor dates.
Dates contain fructose, which is a natural sugar found in fruits. That's why using dates makes our product taste naturally sweet, and offers health benefits that far exceed traditional sweeteners. Dates have a low glycemic index, an array of vitamins and minerals, and are high in both fiber and antioxidants. Translation: dates promote digestive health, control blood sugar levels, can help you reach your daily fiber intake, and are a much healthier alternative to other sugars.
We like grapeseed oil for its neutral flavor. And when combined with a little bit of peanut oil, it balanced out the natural sweetness of our prized peanuts perfectly! Mixing these two oils varies the healthy fats in our product, which results in added health benefits for you. (We'll even let you add "taste sensation" to those benefits).
Grapeseed oil is low in saturated fat, and high in polyunsaturated fats, mainly omega-6 fatty acids. These are an essential nutrient because the human body cannot produce them; they support brain function, bone health, and skin and hair growth. Grapeseed oil also contains more vitamin E than other oils, which protects against cell damage and helps strengthen the immune system.
We use just a little bit of peanut oil to bring out the peanuttiness of our peanut butter, and achieve three key qualities in our product: taste, texture and seamless spreadability.
Atlantic sea salt
Our premium sea salt is harvested from the Atlantic Ocean; organic compliant; and contains no anti-caking or bonding agents, additives or processing aids. This means that our sea salt is just that—a sea salt, which inherently has a higher vitamin (i.e., A, C and D) and mineral (i.e., calcium, iron and potassium) content than traditional table salts.
We love the powdered form of it, too. Using the mineral at its literal finest allows the salt to more easily disperse, and contributes to Noomi's consistent and unified flavor profile.
No artificial sweeteners, refined or added sugar
Our products are free of artificial sweeteners, refined and added sugars. Instead, we sweeten our peanut butter with natural sugars—like the good kind (fructose) found in fruit. When you think Noomi, think "nutritious."
No hydrogenated vegetable oils or palm oil
Noomi peanut butter does not contain any form of hydrogenated vegetable oils or palm oil. We pride ourselves on the absence of these oils for a few reasons:
It motivates us to create a more environmentally sustainable peanut butter;
It enables us to deliver on the level of quality we promise to our customers; and
It helps us protect the long-term health of our planet.