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Core values

Noomi was founded upon five core values. The synergy of these values defines our peanut butter brand, and helps strategically position both our business and customers for continuous growth.

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Passion

The heart of our brand. Everything we do, we do with passion.

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Growth

We move toward what we desire by creating a path to get there.​

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Quality

Healthy meets high quality without compromise.

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Creativity

Energized by creative culinary minds and innovative design.

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Relationships

Meaningful brand engagements keep us connected to our customers.

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